The Customer is Always Right: Analyzing Existing Market Feedback to Improve TVs

The Customer is Always Right: Analyzing Existing Market Feedback to Improve TVs

Valderrama, Jose; Rawley, Laure; Smith, Simon; Whiting, Mark. (2016) The Customer is Always Right: Analyzing Existing Market Feedback to Improve TVs. In iConference 2016 Proceedings. http://hdl.handle.net/2142/89411

Research Advisor: Mark Whiting, Carnegie Mellon University, Department of Mechanical Engineering

Online consumer reviews can be analyzed using an algorithm that quantifies the consumer’s sentiments towards a product as well as the sentiment towards specific features of a product. In turn, the covariance between different features can be analyzed and rated. Our research uses both feature and sentiment analysis to illustrate these correlations and consumer preferences.

Presented at iConference 2016