The Path from New to Viral: Understanding What Makes Videos Go Viral

Vogelbacker, K., Dillahunt, X., & McCollum, D. (2014). The Path from New to Viral: Understanding What Makes Videos Go Viral. In iConference 2014 Proceedings (p. 1145 – 1148). doi:10.9776/14406

Research Advisor: Rosta Farzan, School of Information Sciences, University of Pittsburgh

Viral videos have become very popular and influential in our technology-driven world. They have a strong influence on the production of popular user generated TV shows and websites. Our team explored what makes videos to go viral. We aimed to understand the driving factors behind what makes a video go from one view to thousands of views. We focused particularly on comedic amateur videos that have gone from simply being posted to a social media sites such as YouTube to being aired on popular television programs like Tosh.O and Ridiculousness. We achieved our goal by performing a content analysis of viral videos, conducting a survey to viewers and organizing an interview with a viral video celebrity. Through our research we will present our project background, methodology on collecting data about viral videos, content analysis, and concluding factors in viral armature comedic videos.

Presented at iConference 2014